I thought Colbert was jokingBut it appears that "SyFy" is indeed the future name of the ever-frustrating Sci Fi Channel. The funniest (scariest?) line in the TV Week article is a quote from the channel's president, Dave Howe: "We really do want to own the imagination space." Is it any wonder Dilbert is so successful? So many working CEOs really do say vacuous things like that in all seriousness.
I find this branding meltdown really odd timing what with the channel seeming to finally be finding its footing with original productions for, yes, the *science fiction* audience. BSG is the best thing since foodies reminded us that we should be slicing our own bread, Eureka's really clever, and the Stargate franchises are clearly good for a solid, loyal fanbase. But instead of honing their strengths, these idiots seem to want to take cancer as a business model and just grow until they die from their own poisons. If I weren't hoping to see shows like BSG and Eureka trumped, I'd swear the fools off right now.